Built marketing team of marketing operations manager, product manager, and product marketer
Leveraged boutique PR, design and web development vendors to keep costs down
Surveyed early adopters of free download to understand their demographics, Hadoop knowledge and plans
Exhibited at Hadoop technical conferences, working the booth and demonstrating technology to get to know the target market, their needs, and what excited them
Created messaging platform targeted to developers and analysts learning Hadoop and Hive
Created thought-leadership marketing content and out-bound programs that educated market on the Hadoop ecosystem and open source projects
Created thought-leadership and how-to content and programs that educated the market on the difference of doing analytics against big data verses data warehouses, and how to structure non-structured data and develop SQL queries for Hadoop Hive
Released weekly press releases optimized for Google Alerts and key search words