25 Jan 2016

Transera

Change the Conversation from Commodity Infrastructure to High-Value Customer Engagement Analytics

Series C late-stage startup funded by Accel Partners , APAX and Storm Ventures in the contact center infrastructure in the cloud market positioning itself for acquisition.

Domains:

        • Contact Center Infrastructure in the Cloud
        • Customer Interaction Applications
        • Customer Engagement Analytics
        • Big Data Analytics

  • Revitalize and re-launch 10 year old brand around new analytics offering

    Differentiate from commodity players Five9 and InContact and the large legacy players Genesys and Avaya which dragged company in to a “me-too” positioning pursuing deals they could not win or make profitable

    Make company more attractive for acquisition and increase valuation with new company and product messaging and positioning

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