Unique combination of “under-the-covers” technical features made the product excel in companies going through frequent mergers, acquisitions and reorganizations
Unique combination of “under-the-covers” technical features made the product excel at applications with hundreds or thousands of report users but whose reports were 65% or more the same
Selling services with initial deal significantly increased probably of future add-on sales
Financial Services had the most use cases with the need for unique features
Finance or corporate banking departments were the best paths to penetrating a new accounts
Rejuvenated struggling product line, increasing revenues to $53M from a low of $36M by redefining marketing programs and repositioning product
Drove record $10M in new solutions licenses and first year maintenance revenue in one quarter
Generated 80%+ of license revenue from financial services vertical by concentrating marketing efforts on online customer statements, corporate banking, budget variance reporting and sales reporting
Leveraged digital marketing to achieve quarterly results of 32,766 organic search referrals, 6,648 registered content downloads and top 10 rankings for 62 keywords